Millennium Hotels debuting new ‘M Social’ brand in Singapore
Thursday, 15 Jan, 2016
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Millennium Hotels and Resorts is launching a new hotel brand in Singapore this year, named M Social.
The new brand, aimed at tech savvy contemporary travellers, will be tested in Singapore ahead of a roll out to other markets such as Auckland and Seoul within the next two years, the company said.
The hotel will have 293 standard and loft-style rooms and forms part of the Up@Robertson Quay residences.
"It’s called M Social because it’s focused on getting people together," said Paul James, senior vice-president of global marketing and branding.
The company has commissioned French designer Phillipe Starck to design the interiors.
"If we get this concept right, there will a percentage of Millennium & Copthorne loyalty that will move to M Social but it should also bring a new customer in," James added.
He said the target market is primarily leisure but may also attract a ‘good, strong underlayer of corporate travellers.’
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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