Millennium Hotels relaunches loyalty programme
Hospitality brand Millennium Hotels and Resorts has announced the relaunch of MyMillennium, its global travel loyalty programme.
It comes with three new tiers – Classic, Silver, and Prestige – and offers members new personalised experiences, exclusive rates, and more.
The revamped MyMillennium introduces simplified earning and redeeming options for MyPoints, with perks that cater to both leisure and business travellers.
Members can access exclusive promotions and benefits at Millennium properties.
They can also accumulate MyPoints on stays and dining, and redeem them for rewards on complimentary room nights and dining vouchers.
Carolyn Wishnowski, Director of Global Branding, Marketing, and Loyalty, said, “The relaunch is a significant milestone, representing months of dedicated effort.”
“We’ve designed MyMillennium to offer our members meaningful moments and enhanced rewards.”
As members progress through the tiers, they unlock greater rewards.
The Silver tier (from 10-19 nights per year) offers early check-in and late check-out and complimentary welcome amenities amongst other benefits.
The Prestige tier (20+ nights) provide elevated perks like complimentary club lounge access and room upgrades.
Also, dining discounts increase with each tier, with Prestige members enjoying up to 25% off at participating restaurants and bars.
MHR also introduces MyMillennium BIZ, a new programme for corporate clients, replacing MyMillennium Pro.
Corporate bookers can earn MyPoints on business room bookings and meetings, while enjoying rewards such as bonus MyPoints and complimentary upgrades.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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