Millions of Brits planning a festive staycation
Almost nine million Brits are planning an overnight staycation trip during the Christmas and New Year period.
It will lead to an estimated £2.5 billion boost to the economy, according to VisitEngland’s Christmas Trip Tracker Survey.
It says 8.8 million Britons will take a festive break in England.
The figures are on par with last year’s, 2023 results. In 2022, 5.8 million Brits planned to take an overnight holiday trip in the UK during the holidays.
Of those definitely planning to travel, 50% are planning on taking two or more trips during the festive period.
The survey also shows that 6% have yet to decide if they will take an overnight trip in England during the festive season.
The top reasons are ‘waiting to see what the weather is like’ followed by ‘still trying to find somewhere available to stay.’
Some are also ‘waiting to see if there are any last minute special deals/offers.’
The survey also shows that going out for a meal and visiting a Christmas market are the most popular activities.
VisitEngland CEO Patricia Yates said: “It is encouraging to see so many planning a short break with friends and family, boosting the economy through tourism.”
“Our latest research shows that many people are booking last minute breaks, wanting to save on accommodation, activities and seeking good value options.”
Of those surveyed, younger people are more likely to spend money at seasonal shopping events, with 42% of 16-to-24-year-olds planning to shop at post-Christmas sales.
About 40% have planned to visit a Christmas market.
For those not planning an overnight holiday trip in England, the top reason is ‘I cannot afford it.’
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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