Misunderstood Sol Melia?
The most common misconception about Sol Melia is that it is predominately a chain based in Mexico, says Ashwin Kamlani, who recently took on the position of internet marketing for the Spanish-based chain.
He told TravelMole:
“Most people think of us as a resort company in Mexico. But we have a very diverse portfolio. Actually, more than 50% of our hotels are city hotels, mostly in Europe, but also in Latin America.”
The chain recently opened its Melia Gair Porto, the first Melia hotel in Portugal.
Sol Melia also recently opened the first upscale resort in Puerto Rico, called Paradise, Mr Kamlani said. Rates for the all-inclusive hotel range from $500 to $1,000 a night.
A popular feature for travelers booking Sol Melia is its MaS loyalty rewards program, which offers various discounts.
The chain also offers to agents an international version of its rewards program called “Club Amigos.” Under that program, agents earn points for bookings that can later be traded for free hotel stays.
Since 1997, the chain’s central reservation system has seen an increase of 30% in bookings, which it attributes in large part to travel agents.
As of May, the agent club had 27,805 active agents in North and South America with 6,316 of those in the US, Mr Kamlani said.
Founded in 1956 in Majorca, Sol Melia is the largest resort hotel company based in Spain with 350 hotels in 30 countries on four continents.
Report by David Wilkening
David
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