Mobile site leads to bookings bonanza for youth travel specialist
STA Travel claims to have taken more than 100 transactions on its mobile site in the first few days following the launch.
It said the new site had led to a "significant improvement" in conversion rates from mobile devices.
STA has seen transaction values of more than £1000 on the mobile site, indicating customers are comfortable making large purchases on their phones or tablets, it said.
Prior to the launch of the new site, customers were only able to browse STA Travel products from mobiles.
Now customers can book travel insurance, flights, accommodation, discount cards, visas, STA Travel’s Multiflex pass (which allows airline ticket changes) and gift cards while on the move.
"We have seen a massive increase in mobile users in the past year, numbers have more than doubled in the past 12 months for people accessing our sites via mobile devices," said group chief executive John Constable.
"We are confident that this growth will escalate yet further with the launch of our optimised mobile booking path as customers can now search, book and pay from mobiles or tablets simply, safely and quickly."
STA Travel’s first mobile app is due to be launched at the end of March.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025