Monarch launches third TV advert
Monarch has launched its third television advert to run for three weeks on ITV on Central, Yorkshire, Granada and London TV regions during popular programmes such as ‘Dancing On Ice’ ‘Coronation Street’ and ‘The Chase’.
It will also be shown on other channels including Sky One, Sky Living and E4.
There will be two versions of the commercial, one of 10 seconds and one of 30 seconds. The shorter advertisement will demonstrate the airline’s price offering, while the longer version will position the brand.
Both ads will reflect Monarch’s aim "to be the customer’s choice for outstanding service" and the aspiration to put the fun back into flying, said the airline.
The TV adverts will be supported by national and regional press, social media, radio, email, digital and outdoor advertising.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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