More holidaymakers look for boutique hotels at home than abroad
More holidaymakers look for luxury in the UK than they do when going abroad.
There were three times as many online searches for Lifestyle & Boutique hotels in the UK than in short or long haul destinations combined, according to research.
In the recent Boutique Hotels Sector Report by digital marketing agency Greenlight, it found consumers made a total of 136,650 searches on Google UK for small, fashionable, luxury and trendy hotels in August.
Of the total, 57% were for accommodation in the UK compared to 17% in short-haul and just 3% in long-haul destinations.
’boutique hotels london’ was the most queried term, accounting for 7% of searches made for boutique hotels in the UK while four of the top ten most popular search terms were related to London.
Other popular spots for UK boutique hotel searches were Brighton, the Lake District and Edinburgh.
Ibiza, Barcelona, Majorca and Majorca’s Puerto Pollensa accounted for 13% of UK searches for short-haul boutique hotels, proving more popular than Paris.
Further afield, the US, particularly New York, Istanbul in Turkey and Singapore, were the prime long-haul locations for boutique hotel searches.
Diane
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive