More people holiday – but they don’t rate the UK
More people are likely to take a holiday in 2005 than two years ago according to new research, but over half of those surveyed believed the UK did not offer value for money.
Research company YouGov questioned 2,245 people during May and found that 17% were not going to take a holiday this year, compared to 26% in 2003.
However, when they were asked if the UK represented value for money, 56% of those surveyed said no, compared with 63% in 2003.
More people in Scotland, some 67%, believed the UK did not offer value for money, than in London, where 61% were not satisfied with the value of domestic trips.
KPMG travel, leisure and tourism head Hugh Green said: “There is a prize to fight for. With less than two months to go before the school summer holidays kick in, the rise in the number of people thinking about booking a holiday is encouraging and presents a commercial opportunity for the UK travel industry.
However, although there has been a fall in the number of people thinking the UK does not offer value for money, it remains at over half the population.
This perception highlights the competitive pressures when trying to convince UK holidaymakers to spend their money here rather than abroad.
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
Suspension of all regional trains in Catalonia following two new rail accidents in Spain
AirlineRatings reveals world's safest airline rankings for 2026