Multi-million Butlins investment “paying offâ€
Monday, 10 Feb, 2010
0
Butlins has attributed a 15% rise in year on year sales for the February school half term holidays to continuing investment and service.
Availability for the forthcoming half term breaks across its three sites is “disappearing fast” with Bognor Regis virtually sold out, Minehead 88% and Skegness 90% sold out.
The company believes that ongoing investment, equating to £300,000 a week since 2003 to give a total of around £110 million, is having a positive effect on holidaymakers’ perceptions of Butlins.
A further £10 million is being spent this year on refurbishment and improvement of accommodation and facilities across the three resorts.
The capital expenditure has already resulted in two hotels, one with a £2 million spa, being built at Bognor Regis, a spa at Skegness and BlueSkies Vacation Club at Minehead.
In Minehead 12 new specially designed gold apartments with fourbedrooms have been introduced for extended families and larger groups of holidaymakers.
New self-service dining Rooms are being introduced into both the Minehead and Skegness.
Following the success of the sports and leisure area introduced to Bognor Regis last year, two further ActivityGardens are being created in the Minehead and Skegness.
The Skegness entertainment venue, Centre Stage, is receiving a cash injection and its refurbishment will increase capacity by 220 to almost 2,000.
The company is also investing heavily in staff development with Butlins being awarded Customer Service Employer of the Year ahead of corporations including American Express, British Gas, Kwik Fit Financial Services and Sky.
The award was introduced to the National Customer Service Awards scheme in 2009. This follows Butlins success when it won Customer Service Training Team of the Year the previous year.
Managing director Richard Bates said: “We are committed to an ongoing capital investment programme and our guest feedback directs us to the areas this investment is focused on.
“But investment on its own will not do the job and so we will continue to put time and money into developing our team and supporting them in making our guests’ holidays as memorable as possible.”
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season