New campaign boosts St. Maarten tourism
A US branding campaign has incresased tourist arrivals by 7.9 percent for the first quarter of this year compared to 2009, say St. Maarten Tourist officials.
"In addition to new branding, logos, television and print advertising, we have implemented both regional and nationwide promotions and facilitated group and individual press trips highlighting different aspects of the island, all resulting in positive feedback from travelers, industry professionals and the media," said Richard S. Kahn, president of KTCpr, the ad agency that has spearheaded the new campaign.
Between January and March 2010, St. Maarten’s total air arrivals reached 160,908, up from 149,065 in 2009.
US visitors accounted for 47.5 percdent of the total air arrivals at 76,430.
St. Maarten is the smallest island in the world to be shared by two nations, the Netherlands and France, creating a European-influenced vibe with a Caribbean flair.
St. Maarten is also the culinary capital of the Caribbean with an eclectic array of elegantly-perfected culinary fusion to keep "food lovers" returning each year. And with more than 300 restaurants, the island has tastes to satisfy every palate and pocketbook, according to tourism promoters.
Located at the northern end of the Lesser Antilles, the island’s 36 square miles has 37 beaches and is home to many historical and family-oriented attractions including the vastly abundant treasure of rare animal and plant species at the St. Maarten Zoological and Botanical Garden.
Unique attractions include the historic Fort Amsterdam, the St. Maarten Museum, and the picturesque and symbolic Mount Concordia, where the Treaty of Concordia was signed more than 350 years ago to promote peaceful coexistence of two cultures on one island.
By David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025