New campaign boosts St. Maarten tourism
A US branding campaign has incresased tourist arrivals by 7.9 percent for the first quarter of this year compared to 2009, say St. Maarten Tourist officials.
"In addition to new branding, logos, television and print advertising, we have implemented both regional and nationwide promotions and facilitated group and individual press trips highlighting different aspects of the island, all resulting in positive feedback from travelers, industry professionals and the media," said Richard S. Kahn, president of KTCpr, the ad agency that has spearheaded the new campaign.
Between January and March 2010, St. Maarten’s total air arrivals reached 160,908, up from 149,065 in 2009.
US visitors accounted for 47.5 percdent of the total air arrivals at 76,430.
St. Maarten is the smallest island in the world to be shared by two nations, the Netherlands and France, creating a European-influenced vibe with a Caribbean flair.
St. Maarten is also the culinary capital of the Caribbean with an eclectic array of elegantly-perfected culinary fusion to keep "food lovers" returning each year. And with more than 300 restaurants, the island has tastes to satisfy every palate and pocketbook, according to tourism promoters.
Located at the northern end of the Lesser Antilles, the island’s 36 square miles has 37 beaches and is home to many historical and family-oriented attractions including the vastly abundant treasure of rare animal and plant species at the St. Maarten Zoological and Botanical Garden.
Unique attractions include the historic Fort Amsterdam, the St. Maarten Museum, and the picturesque and symbolic Mount Concordia, where the Treaty of Concordia was signed more than 350 years ago to promote peaceful coexistence of two cultures on one island.
By David Wilkening
David
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