New campaign targets Jersey image
The New Jersey Division of Travel & Tourism unveiled a new approach to attracting visitors to the Garden State with the debut of a destination-specific marketing and advertising campaign.
“The recently launched campaign represents a new level of collaboration between the state and its tourism partners, spotlighting some unexpected destinations and experiences awaiting visitors across New Jersey,” the agency says.
“The launch of our ‘Great Destinations in Any Direction’ campaign signifies a strategic investment in local economies, through a consistent focus of highlighting signature attractions, along with some of the best fall season venues and locales throughout the state,” said New Jersey’s Secretary of State Nina Wells.
The campaign is an attempt to engage would-be visitors through multiple mediums – radio, billboard, print and rich media – and target a broader audience, both geographically and demographically.
It will expand New Jersey’s previous reach by entering markets including Boston, Richmond, Pittsburgh, Cleveland and Cincinnati, while maintaining a presence in New Jersey’s top visitor origin markets of New York, Philadelphia, Washington, DC and Baltimore, say tourism officials.
The campaign targets younger couples and families, while also appealing to the vacation planner looking for unique experiences in unexpected places, according to tourism officials.
“Through our strategic media plan, we believe we will help shift perceptions and remove the blinders that in the past have pegged New Jersey as simply the state with famous beaches or exciting metro areas,” said Nancy Bryne, New Jersey’s Executive Director of Travel & Tourism.
Report by David Wilkening
David
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