New campaign targets Jersey image
The New Jersey Division of Travel & Tourism unveiled a new approach to attracting visitors to the Garden State with the debut of a destination-specific marketing and advertising campaign.
“The recently launched campaign represents a new level of collaboration between the state and its tourism partners, spotlighting some unexpected destinations and experiences awaiting visitors across New Jersey,” the agency says.
“The launch of our ‘Great Destinations in Any Direction’ campaign signifies a strategic investment in local economies, through a consistent focus of highlighting signature attractions, along with some of the best fall season venues and locales throughout the state,” said New Jersey’s Secretary of State Nina Wells.
The campaign is an attempt to engage would-be visitors through multiple mediums – radio, billboard, print and rich media – and target a broader audience, both geographically and demographically.
It will expand New Jersey’s previous reach by entering markets including Boston, Richmond, Pittsburgh, Cleveland and Cincinnati, while maintaining a presence in New Jersey’s top visitor origin markets of New York, Philadelphia, Washington, DC and Baltimore, say tourism officials.
The campaign targets younger couples and families, while also appealing to the vacation planner looking for unique experiences in unexpected places, according to tourism officials.
“Through our strategic media plan, we believe we will help shift perceptions and remove the blinders that in the past have pegged New Jersey as simply the state with famous beaches or exciting metro areas,” said Nancy Bryne, New Jersey’s Executive Director of Travel & Tourism.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools