New company offers review technology for smaller businesses
A new company launches this week offering specialist tour operators, agents and independent hotels the chance to include client reviews on their websites.
Called iTrust-reviews.com, the company is the brainchild of Tim Argent, formerly director of travel options IT systems Spirit of Greece, and Doug Mathieson, previously commercial director with Cadogan Holidays and Explore Montenegro.
The pair say they have devised a ‘made to measure application widget’ which allows operators, agents and accommodation providers to display client scores, feedback and comments on their website.
The technology also allows the principal to post comment, feedback and monitor reviews as they are posted and has a built-in safeguard against bogus postings.
"We felt that we could improve on the technology and functionality currently available at a considerably more attractive entry level price while providing a fair and more level playing field," said Argent.
Prices start at £30 per month plus VAT for up to 100 reviews and a mailing of 500 emails per month.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements