New digital campaign for Scottish touring route
Tourism officials in Scotland have launched a digital campaign to showcase the South West Coastal 300 touring route.
The SWC300 is a circular route of around 300 miles, taking in the coastline of Dumfries and Galloway and South Ayrshire, before heading across to Sanquhar, through to Moffat and ending in Dumfries.
It was designed by Motorcycle Scotland and adapted by Visit South West Scotland to take in more attractions in the area.
The campaign, being supported by a £20,000 VisitScotland Growth Fund award, aims to bring more visitors to the region from the UK and Ireland.
It will include the creation of new films, images and itineraries as well as work with influencers across YouTube, Facebook and Instagram.
It is expected the campaign will reach over 800,000 people via social media and at least double organic traffic to the SWC300 landing page on the VSWS website.
The campaign’s theme is that the SWC300 route will make visitors fall in love with South West Scotland.
Ian McAndrew, chairman of Visit South West Scotland, said: "As a trade organisation, collaboration is at the core of what we do, we rely on our members and our strategic partners to get behind our efforts to make a real difference to tourism in the South West.
"Therefore when VisitScotland agreed to support our promotional campaign for the South West Coastal 300, a touring route that encourages visitors to explore our region, we were delighted."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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