New guide to reveal destination marketing successes
Due out shortly – the 2013 Sustainable Tourism Marketing Guide will focus on current and future successful destination marketing initiatives
The 2013 version on the Sustainable Tourism Marketing Guide follows on the 2012 version and takes as its focus successful and sustainable destination marketing. The guide will include:
- A range of case studies showing different destination marketing techniques
- A section on destination marketing with little/no public funding
- A feature on getting marketing initiatives funded
- Focus on retail establishments and town centres as a destination attraction
- The understanding of destination management as curating a collection of products
- A range of proposals for the future of destination marketing.
- An appraisal of the current and future markets for sustainable tourism
- The part that food and forms of destination marketing partnerships can play inshowcasing a destination effectively.
- Using every possible resource – local people, local schools & universities, local unemployed to help market destinations.
- A review of the op 10 successful destination marketing initiatives
The Sustainable Tourism Report Suite 2013 is sponsored by Innovation Norway and Cape Town Tourism and supported by ABTA – the Travel Association, Thomas Cook, Amstel Botel, the Considerate Hoteliers Association and Green Tourism Business Scheme. The 60 page report has been created by TotemTourism as part of the Sustainable Tourism Report Suite.
Those interested in destination development and marketing and wishing to benefit immediately from the report insights can acquire review copies of the guide (delivered as soon as it is published) at a 50% discount – £50 – for a limited time only. The offer includes a copy of the current Sustainable Tourism Marketing Guide (delivered immediately). The usual cost of each individual guide is £100/$160/120.
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