New Hoseasons sales chief joins from Cresta
Former Cresta Holidays trade relations manager Zena Calderbank has joined Hoseasons as head of sales.
She will be responsible for managing a new trade force of six people, which the operator is currently recruiting. She moves after 17 years at Cresta.
Calderbank will spearhead a drive to build awareness of the range of Hoseasons products, to revitalise the brand’s image in the trade, and to build on the strong trade relationships which the operator has traditionally enjoyed, the company said
Business development director Pali Badwal said: “Zena brings the kind of strong and longstanding relationship with the travel trade which is important to us at Hoseasons, and her wealth of experience will help us as we build a new sales team which will offer even more support to travel agents than we have ever offered.”
Calderbank will spend much of her time on the road, but will be based at home in Altrincham, Cheshire.
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive