New loyalty points scheme targeting travel
Sunday, 30 Nov, 2009
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Travel companies will be able to provide consumers with the ability to earn and spend loyalty points via a single platform in a new initiative.
PointsPlus, created by ancillary specialist Collinson Latitude, is designed to provide a white-label, online integrated earning and spending platform.
Both interfaces are seamlessly combined, allowing customers to shop across multiple outlets, earning and spending points through a single supplier, according to the company.
PointsPlus has been created to provide companies with a way of generating additional revenue, while differentiating their brand and encouraging customer loyalty at a time when the sector is still struggling with the effects of the global recession.
The system cane be used as a standalone points earning and spending platform or can be integrated with existing loyalty programmes.
It enables customers to earn points when shopping online at thousands of partner merchants around the world, including Marks and Spencer and Boots.
Brands can then choose which online outlets customers can spend those points with via an integrated online redemption platform.
Travel businesses benefit from consumers using their site as an online shopping portal, and earning loyalty points while they do so.
Additional revenue is generated from a share of the money their customers spend via their website with partner merchants.
They gain further insight into customers’ purchasing behaviour, allowing them to further tailor products and services.
The company’s business planning director Janet Titterton said: “PointsPlus is the evolution of additional revenue products we’ve been developing for over 20 years.
“This is the best commercially available integrated platform that allows brands to provide customers with an easy way to both earn and spend loyalty points across the globe via their website.”
by Phil Davies
Phil Davies
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