New marketing role created at ETOA
Martine Ainsworth-Wells has been appointed to the newly-created position of director of marketing and commerce for the European Tour Operators Association (ETOA).
She will be responsible for the strategic management of all commercial, marketing, communications and brand activities, reporting directly to CEO Tom Jenkins.
Ainsworth-Wells was previously marketing and communications director of the Mayor of London’s promotional agency, London & Partners (formerly Visit London).
Since the end of the Olympic and Paralympic Games she has been running her own consultancy, Ainsworth & Wells.
Her clients have included Visit Scotland, Visit Wales, the British and Irish Governments, Liverpool Vision, Radisson Blu Edwardian London, Africa, South Africa and Wagamama.
"I have watched the relevance of ETOA and its commercial reach increase dramatically over the last 10 years," she said.
"This is now a most interesting time: there are imminent changes to EU regulations, the reduction in public sector tourism spending and the emergence of new markets. I look forward to helping ETOA’s commercial division enable its policy work to grow."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt