New meeting planner perks
A Florida hotel has introduced a new meeting planner program that ties in with its somewhat unusual location in a major shopping mall.
The “Planner Perks” concept is simple: meeting planners acquire one-percent of all revenue generated by the amount of rooms sold.
“Planner Perks can be used to assist meeting planners in measuring the ROI of the meeting,” said Frank Couzo, director of sales and marketing at the Florida Mall Hotel in Orlando.
The perks are prepaid, Simon Visa gift cards that can be used at any of the various nationwide Simon-owned shopping centers.
The Florida Mall Hotel, the only mall-based hotel in Central Florida’s huge array of properties, recently completed a $23 million renovation that included a doubling of meeting facilities — from 20,000 to 40,000 square feet.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025