New Robin Hood film to target tourism
Sunday, 22 Mar, 2010
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VisitBritain is hoping for a tourism boost on the back of the new film version of the Robin Hood story starring Russell Crowe.
A website http://visitbritain.com/robinhood features movie trailers, film locations and content regarding Britain allowing visitors to follow in the footsteps of Robin Hood including a ‘Hood Trail’.
Robin Hood – The Movie, an exhibition of costumes, props and behind the scenes materials will be on display in Nottingham Castle and the Sherwood Forest Visitor Centre from March 23 ahead of the film going on general release on May 14.
There are plans for a ‘Robin Hood Month’ in May to mark the release of the film. This will include a medieval re-enactment, Robin Hood Pageant, Nottingham city dressing, children’s festival and the launch of a Robin Hood beer.
One scene from the new adaptation was filmed on location in the East Midlands along with other locations around Britain such as Pembrokeshire and the Ashridge Estate in Hertfordshire.
VisitBritain chief executive Sandie Dawe said: “Robin Hood is an internationally recognised icon around the world with an enduring interest in his story.
“We know that 40% of our potential visitors would be ‘very likely’ to visit places from films and thoroughly enjoy visiting film locations they see on the big screen.
“Robin Hood is one of the few icons who has strong links to destination roots and many people from around the world can again associate the character with Nottingham.”
The film’s director Ridley Scott said: “It was fundamental to the project that this motion picture was filmed in Britain, it was extremely important to catch the real essence and feeling only British locations in particular could achieve.
“This new adaptation is a Robin Hood that viewers across the world have never seen before.
“The exhibition will give visitors the opportunity to really get up close and personal with the film and feel part of the production itself, along with understanding the importance of the surroundings we filmed it in.
“The only way we could achieve such a successful production was with the authenticity of the locations Britain and the East Midlands had to offer.”
by Phil Davies
Phil Davies
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