New tourism spending reports an aid in marketing
American Express Business Insights and the US Travel Association today announced a new tourism spending report series, “Destination Insights,” which offers in-depth analyses of domestic and international inbound travel spending in specific markets.
“The quarterly reports – and the spending trends they reveal – are a powerful new marketing resource for travel service providers,” AmEx says in a press release.
The subscription-based reports, which are available exclusively to US Travel Association members, include thorough information on the origin and allocation of both consumer and business spend, as well as categorical trends, such as changing spend year-over-year by visitors on lodging, restaurants, retail or sports and amusements, among others.
“With this partnership, we are creating an invaluable resource for US Travel Association members looking for significant insight into real travel spending behavior,” said Beverly Anderson, Vice President at American Express Business Insights.
She added:
“The timely market data and spending information included in the Destination Insights reports will help travel professionals decide how to allocate marketing dollars and other investments in order to grow their businesses and stay on the pulse of where their customer base is originating and what they’re spending on when they visit.”
The Domestic Destination Insights report for San Francisco, the host city of the US Travel Association’s International Pow Wow, provides a glimpse into the type of data available to subscribers of a report for a given market.
In San Francisco:
• Total domestic visitor spending grew 9.9 percent year over year in Q1 2011, up from a 2.7 percent year over year increase in Q4 2010.
• Three of the top ten feeder markets of total domestic traveler spend during Q1 2011 were intrastate DMAs: Los Angeles (12 percent), Sacramento (5 percent) and San Diego (3 percent).
• While lodging made up the bulk of inbound domestic travel spend at 64 percent for Q1 2011, retail accounted for a healthy 14 percent, and dining 12 percent.
• The percentage of domestic inbound spend on retail was highest for the intrastate markets of Sacramento (22 percent), Los Angeles (18 percent), and San Diego (16 percent).
For more information about the Destination Insights reports, visit www.destinationinsights.org.
By David Wilkening
David
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