New York City brings back ‘It’s Time for Culture’ program
Newly rebranded New York City Tourism + Conventions announced the return of It’s Time for Culture program.
It showcases nearly 100 cultural organizations across all five boroughs, from 9-21 May.
It comprises seasonal events, concerts, tours, classes, family-friendly programs and more.
It kicks off the unofficial start of the New York City summer cultural season.
“Cultural travel continues to be one of the top activities for visitors to New York City,” said CEO Fred Dixon.
“As the weather warms, we’re encouraging visitors to explore the diversity and vibrancy of our city’s cultural landscape.”
Visitors can sort through nearly 100 offerings by borough, neighborhood and category at nyctourism.com/timeforculture.
As the premier sponsor, Mastercard is the preferred payment partner of It’s Time for Culture.
Venues include Lehman Center for the Performing Arts, Coney Island USA, Brooklyn Children’s Museum, Mark Morris Dance Group and the Apollo Theater.
New York City tourism recovery continued in 2022 with over 56 million travelers — a 72.5% increase over 2021.
The City remains on track to welcome 63.3 million visitors in 2023.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt