New York City to focus on new markets
New York City has set a new goal to generate US$70 billion in economic impact from travel and tourism by 2015.
NYC & Company will have a particular focus on attracting international visitors, who account for 50% of direct tourism spending.
NYC & Company CEO and Brand USA vice chair, George Fertitta, made the announcement at International Pow Wow in Los Angeles during the same week that Brand USA announced a new international marketing campaign to boost travel to the United States.
New York City mayor Michael Bloomberg said, "Every visitor that comes to our city and every dollar they spend are critically important to our economy."
The new spending and economic impact estimates are based on the city’s aggressive efforts to attract emerging international markets and new visitor demographics including youth, LGBT (lesbian, gay, bisexual and transgender) and family markets.
NYC and Company said as the economic issues across Europe currently impact traditional, core markets, it would look to develop initiatives in new and emerging markets around the globe – particularly Latin America, China and India.
In 2011, New York City attracted a record estimated 50.5 million visitors, who generated more than US$48 billion in economic impact.
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