New York teams up with Cape Town for twinning tourism partnership
NYC & Company has signed a ‘twinning’ agreement with Cape Town Tourism to promote tourism between the two cities.
It is the first agreement of its kind NYC & Company has signed with a destination marketing organisation on the African continent.
The two-year alliance will see the destinations share best practices in tourism marketing and exchange marketing assets to boost reciprocal travel.
"New York City and Cape Town share a lot in common as capital cities of culture, cuisine and design, and we look forward to cultivating this productive tourism relationship in the year ahead," said NYC & Company President and CEO Fred Dixon at the signing yesterday.
Cape Town Tourism’s CEO Enver Duminy added: "This announcement has been years in the making, but at the outset it was clear that New York is the ideal city for collaboration with Cape Town.
"We’re greatly encouraged by this tourism twinning agreement, after all, a city with a global reputation for world-class tourism is acknowledging that we have just as much value to offer the global traveler. We look forward to this partnership and to sharing the benefits with our communities."
In New York City, advertisements promoting Cape Town will appear on bus stop shelters and LinkNYC kiosks.
In Cape Town, an equivalent value of New York City advertisements will be featured through digital and out-of-home media.
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