No way!
In line with the comments of Michael and Catherine above, we are most certainly not seeing this trend! We have also already booked 70% of the pax we had last year and are have much higher fill rates than at this time in any previous year. Our average revenue per pax is also higher than at any time before so it really does not bear out the research.
Perhaps we (Ski Amis) are in the same middle market as Ski Independence and Ski France and perhaps we are seeing clients coming down to our market from the top end luxury chalets? Perhaps it is only the top end that is losing out as clients downtrade and the bottom end where their clients cannot afford it any longer? I would be interested to see comments from some of the top end and bottom end operators to see what they think.
Unless everyone stops booking now, and there is no sign of that, we are looking at a very good season.
Reader Contribution
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025