Norwegian Cruise Line brings Premium All Inclusive to the UK
Norwegian Cruise Line is launching ‘Premium All Inclusive’ in the UK this week.
The cruise line said the move will ‘set a new trend for contemporary large ship ocean cruising’.
Available across all of its 14 ships, Norwegian has already introduced Premium All Inclusive in other markets, but it launches in the UK on Thursday.
The product includes:
– a varied selection of premium alcoholic and non-alcoholic drinks in all bars, lounges and dining venues at any time throughout the cruise
– unlimited juices, water and soft drinks for children and teenagers
– Lavazza coffee specialities during meals
– one free bottle of water per person, per day in staterooms
– services charges and gratuities.
Managing director Europe, Middle East and Africa, Christian Boell said: "Norwegian has long been an innovator in cruise and the introduction of Premium All Inclusive takes our carefree, relaxed cruising style to a whole new level.
“A considerable number of what were once considered ‘extras’ are now taken care of including a large choice of premium drinks as well as service charges and gratuities.
“Having already successfully launched in several European markets, I’m confident that our UK guests are going to love Premium All Inclusive too."
Nick Wilkinson, senior director and general manager Northern Europe & MEA, Norwegian Cruise Line, added: "We know that our travel partners have seen an increase in enquiries for all-inclusive holidays, and our new pricing will continue to keep a cruise holiday with Norwegian in the equation."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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