NYC and Cape Town sign twinning tourism agreement
NYC & Company has signed a ‘twinning’ agreement with Cape Town Tourism to promote tourism between the two cities.
It is the first agreement of its kind NYC & Company has signed with a destination marketing organisation on the African continent.
The two-year alliance will see the destinations share best practices in tourism marketing and exchange marketing assets to boost reciprocal travel.
"New York City and Cape Town share a lot in common as capital cities of culture, cuisine and design, and we look forward to cultivating this productive tourism relationship in the year ahead,” said NYC & Company President and CEO Fred Dixon at the signing yesterday.
Cape Town Tourism’s CEO Enver Duminy added: "This announcement has been years in the making, but at the outset it was clear that New York is the ideal city for collaboration with Cape Town.
"We’re greatly encouraged by this tourism twinning agreement, after all, a city with a global reputation for world-class tourism is acknowledging that we have just as much value to offer the global traveller. We look forward to this partnership and to sharing the benefits with our communities."
In New York City, advertisements promoting Cape Town will appear on bus stop shelters and LinkNYC kiosks.
In Cape Town, an equivalent value of New York City advertisements will be featured through digital and out-of-home media.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026