NYC & Company rebrands to New York City Tourism + Conventions
NYC & Company is now officially renamed as New York City Tourism + Conventions.
The destination’s new brand system includes a new brand strategy and comprehensive visual identity system.
The refreshed New York City tourism brand sports a new logo, color standards, typography, art direction and graphics.
It was unveiled by President and CEO Fred Dixon.
The launch coincides with a social campaign, #WHATSGOODNYC, harnessing the ‘opinion power” of the City’s 8.5 million New Yorkers.
“The new branding reflects our city’s energy and spirit and will make sure everyone knows that there’s never been a better time to visit,” said New York City Mayor Eric Adams.
“The introduction of our new name and brand marks a significant moment for our organization,” said Fred Dixon.
@nyctourism and @nyctourismnews encourage New Yorkers and travelers to share using the hashtag #WhatsGoodNYC.
The economic recovery continued in 2022 with over 56 million travelers — a 72.5% increase over 2021.
The city saw 9.4 million international travelers, more than triple the number in 2021.
NYC also hosted over four million business travelers.
It remains on track to welcome 63.3 million visitors in 2023.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025