OHG launches in-resort video initiative
The On Holiday Group has launched a Web 2.0 initiative where it will take short video interviews of customers in resort to post on its website.
It says instead of relying on customers to write and post reviews when they return from their holiday, OHG will be the first company to take the concept in to resort.
Called Fresh TV, OHG will work with local partners to shoot the footage on standard digital cameras, which can then be uploaded via a simple web interface.
Footage will then by approved by the Fresh TV editor and could be on display in as little as five minutes, it claimed.
Head of eCommerce Hichame Assi said: “The web 2.0 revolution has proven that customers trust other customers opinions more than glossy brochures and Fresh TV is a natural progression, but has the added advantage of bringing relatively boring written reviews to life.
“People can now actually see reviewers and make a judgement whether they are like minded people when it comes to holiday choices.”
CEO Steve Endacott added: “We will be applying this content suitably branded across all our sites so soon our agency partners will be able to view this footage on OHG’s trade site Holiday Brokers or use it within their own sites”.
Bill Allen, OHG’s accommodation division MD, stressed that hotels will not have control over what customers say.
“They must have faith in their products. The key point is that its real holiday makers talking to other holiday makers,” he said.
OHG is currently filming in five resorts and will be uploading hundreds of more videos in the coming months.
It also plans to email all previous customers on its database to inform them that they can now upload videos of their holidays to the new Fresh TV platform.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026