Olympic Holidays launches biggest ad campaign to date

Olympic Holidays has launched the biggest advertising campaign in its history.

Called My Olympic Island, the campaign starts this week and will run until mid-March 2018.

The national and regionally-focused campaign represents the operator’s largest expenditure, and most comprehensive reach, of a single campaign in its 50-year history.

It is a multi-platform strategy that includes out-of-home activity in regional cities and regionalised personal individual ads, for the first time. 

These new strands sit alongside press advertising, digital, direct mail and working in partnership with travel agents.

The My Olympic Island campaign is running nationally, with a specific regional focus on key airport departure areas for Olympic Holidays; including Scotland, the north, central, south-east and south-west parts of the UK, plus Northern Ireland.

It will reach some 70% of the population 12 times. All regional ads will include the phrase: ‘or contact your local travel agent’.

Head of marketing and digital Carl Catterall said: "This campaign, like our two previous turn-of-year campaigns, has been created and executed by the in-house team.

"It celebrates the 50-year heritage of the Olympic Holidays brand, and on the relationships built, over multiple generations, with our customers.

"The My Olympic Island creative is based on six characters’ own stories of ‘their’ Olympic island, created to inspire consumers to find their perfect island holiday match with the help of our experienced team."

Sample deals during the campaign period include £400 per couple off the four-star all-inclusive plus Akti Palace Hotel in Kos on May 19.