Olympics over, VB gets down to work
VisitBritain, the UK’s national tourism agency, has begun a massive marketing campaign to build on the legacy of what most people consider to be the best games ever – London 2012.
"Britain has captured the imagination of the world – now we need to capture their holiday bookings," said Sandie Dawe, chief executive of VisitBritain.
She added, "We know that the tourism legacy of hosting the Games is not a given and needs to be worked for. We are embarked on our biggest ever marketing programme."
In an 18 month period Visit Britain will have invested around £35m promoting Britain in its priority markets and is launching a major campaign with its industry partners – airlines, hotels and tour operators – offering deals "to ensure people who have seen Britain on their screens book their trip".
"Every year overseas visitors contribute £18bn to the British economy – twice the cost of staging the Games – and we want to make sure that we continue to compete internationally," said Dawe.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
TAP Air Portugal to operate 29 flights due to strike on December 11
Air Mauritius reduces frequencies to Europe and Asia for the holiday season