On the Beach to launch biggest marketing campaign to date
On the Beach will launch its largest ever marketing campaign next week, starting with a new TV ad on Christmas Day.
The online travel agency has introduced a new ‘happy, fun-loving, playful’ character completely made out of sand called ‘The Beach’.
The ad was shot in Majorca, one of the online travel agents most popular destinations.
"This is our biggest marketing campaign to date and we are sure it will prove a huge success," said Tanase Rivers, head of retail marketing.
"The new campaign and TV ad perfectly communicates our position as beach holiday specialists and ‘The Beach’ is a fantastic character who will no doubt prove a big hit amongst new and existing customers. Holidays are all about relaxing and having fun and our new ad truly reflects our product and indeed our brand personality."
A multi-channel media plan will run across TV, outdoor, digital, sponsorship and social media.
On the Beach will also continue as the lead sponsor of ITV’s multi award-winning hit TV show, Benidorm, which launches on February 28.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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