On your bike, says VisitEngland
VisitEngland will launch a TV campaign this week encouraging Brits to take a cycling holiday.
The advert, which will air on Channel 5 and Channel 5 On Demand for three weeks from Friday July 11, aims to capitalise on the success of the Grand Départ in Yorkshire over the weekend.
VisitEngland says the cycling market is expected to be worth over £3 billion by 2015, with research showing it is growing by as much as 10-15% per year.
VisitEngland chief executive James Berresford said: "It is wonderful to see the increasing enthusiasm for cycling continue to grow following the Olympic and Paralympic Games and amidst the excitement of events like the Grand Départ in Yorkshire.
"We want to continue to build on this momentum."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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