One in 10 Brits use Google Street View for holiday research
Nearly 10% of Brits use Google Street View before choosing their holiday destination, according to new research.
According to a poll by coupon code and discount sites, www.CouponCodes4U.com, the figure reaches 34% among Americans.
The company asked 6,286 Americans and 1,287 Brits how do they decide where they will go on holiday.
Nearly a third of Americans said they had previously used the internet service Google Street View to check out the destination before deciding.
The poll found:
– 21% said that it gave them a good idea as to whether they would like it whilst
– a further 42% admitted they thought they would be able to tell if it was “good value for money” based on location and surroundings
– 51% said they would often compare destinations and prices before they made a decision
– 1 in 10 said they would wait for a last minute deal before booking a holiday, as this would make it cheaper
26% said that they often returned to the same holiday destination more than once
62% Americans admitted that always go on holiday in the States.
In contrast just 9% of Brits admitted using the service for their holidays, of these over half admitted that it wouldn’t be the deciding factor and was merely a way of getting an idea of where they were going.
Just fewer than 75% of Brits said that they thought that the weather was the most important factor in deciding where to go on holiday.
Mark Pearson, chairman of CouponCodes4U.com said: “Google Street View can most definitely be a good way to pick a holiday destination, although I don’t think anyone should ever base their decision purely on what they have seen on the site.
“Customer reviews are always a good place to start, as they will have had experience of the destination. I also think that looking at what you get for your money is a good place to start, along with looking at many different holiday companies; and, of course, the odd discount is no bad thing!”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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