Online operator publishes first brochure
Wednesday, 21 Jan, 2009
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Jet2holidays.com has distributed its first brochure to 1,300 agents as part of a move to attract more trade sales.
The northern-based operator’s programme covers 20 destinations with flights from six UK airports.
A £50 deposit offer is available and holidays in the Balearics and Algarve lead in at £99.
The brochure forms part of a larger 2009 campaign incorporating a greater emphasis on trade sales, according to the operator.
Other destinations featured include the Canary Islands, Turkey, Greek Islands, Croatia, Cyprus and Sharm el Sheikh.
Group trade sales manager Alan Cross said: “This is the first time we have produced a traditional holiday brochure having previously just been an online tour operator for both agents and our customers.
“It has been designed to portray the look and feel for what Jet2holidays.com has to offer – which is a wide selection of holiday options at great value for money.
“Support from the trade has been fantastic so far and having produced this dedicated brochure to complement our online element, we are sure this success will be increased further.”
by Phil Davies
Phil Davies
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