ONYX launches festive campaign
ONYX Hospitality Group has rolled out a new 2025 holiday season campaign, “Beyond the Festivities.”
Designed to strengthen connections between guests and local communities, the campaign will be celebrated across ONYX Hospitality Group’s four brands: Amari, OZO, Shama, and Oriental Residence.
The festive season is a key driver for ONYX in boosting occupancy, F&B performance, and guest engagement.
By combining brand-led storytelling with localised experiences, “Beyond the Festivities” is designed to deepen loyalty, and support community connections.
“At ONYX Hospitality Group, we celebrate the festive season with purpose,” said Yuthachai Charanachitta, CEO of ONYX Hospitality Group.
“Our campaign honours this joyous occasion as a time to bring people together, foster a sense of belonging.”
The Amari brand highlights the theme ‘With You, Always,’ as properties across Thailand, Malaysia, Laos, and Sri Lanka host a series of guest initiatives:
Amari Koh Samui: Guests can immerse in local culture with artisanal batik and traditional boat decorations.
Amari SPICE Penang: Guests can share the joy through a Wishing Tree, where purchased gifts will go directly to the Asia Community Service.
Amari Vientiane, Laos: A community-focused toy donation initiative encourages guests to share surplus toys with local families in need.
Amari Pattaya: Donation to support the Father Ray Foundation, uplifting underprivileged children and young adults.
Amari Colombo, Sri Lanka: Collaboration with the Senehasa Project through the sale of Tapestry Puzzles, supporting disadvantaged girls aged 5–18.
All ONYX brands showcase their own distinctive festive initiatives throughout the campaign.
The Beyond the Festivities campaign is part of a continued brand evolution and regional growth strategy.
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