OTA rolls out chat-based communication for hotels
Tuesday, 05 May, 2016
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Booking.com is launching a new chat-based communication tool to enable hoteliers to answer customer queries and requests more quickly.
The company has announced the release of the Booking Messages interface to allow customers and accommodation providers to communicate in real time.
It feature pre-translated templates for common requests which can be undertaken in just a few clicks, such as check-in and check-out times and bed preferences.
"We’re always looking at innovative ways that we can create an even more seamless travel experience for our customers," said David Vismans, chief product officer at Booking.com.
"We know that 75% of our customers prefer self-service options to take care of simple requests. With the new Booking Messages interface, customers can literally customise and manage their trips in the palm of their hand. This technology takes away the worry of a busy reception desk, different time zones, or friction of communication between people speaking different languages."
It is integrated into the Booking.com app and website and the Pulse app used by Booking.com’s hotel partners.
The company says it plans to add the ability to book spa treatments or restaurant bookings through the interface.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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