Our image has been damaged, say agents
Independent travel agents’ network “TravelXperts†is launching a consumer campaign on the benefits of dealing with a licensed professional travel agent.
TravelXperts is inviting agents to join the network and a proposed two-year PR marketing campaign.
Marilyn Moore, founder of TravelXperts and managing director of MDM Travel and Events, said, “Our image as service providers has been damaged over the years and our aim is to promote good news stories in the face of increasing negative publicity.â€
Moore said the reputation of travel agents had suffered due to controversial anti-agent advertisements by travel insurance providers and various bad publicity stories about unethical travel agent commission scams.
“Online travel booking brands are also gaining credibility and are now considered to be more trustworthy than booking via a travel agent,†she added.
Recent research by TNS indicates that many consumers feel that travel information online is more reliable than offline these days (30%) and that the service of online travel companies is as good as traditional travel agents (27%).
“We want to reinforce the importance of using travel agents especially during times of crisis,†said Moore.
For more information visit www.travelxperts.com.au
Ian Jarrett
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