Outrigger undergoes hotel rebrand

Tuesday, 12 Dec, 2022 0

Outrigger Resorts & Hotels has announced a comprehensive hotel rebrand.

The new strategic direction incorporates a multi-million dollar technology stack, an all-new Outrigger.com website.

Developed in partnership with Rightpoint, the data-driven website uses the Optimizely platform to deliver a personalised user experience.

Outrigger’s brand evolution was two years in the making, said Sean Dee, EVP for Outrigger Hospitality Group.  Hotel rebrand

“We leaned into our beach positioning and are now focused on delivering a cohesive brand experience across all platforms.”

In the last 18 months, five beach resorts have been added to the Outrigger portfolio: three in Thailand, one in the Maldives and one in Hawaii.

As well as the hotel rebrand, Outrigger earmarked US$250 million to reinvest in its Hawaii portfolio.

It includes the flagship Outrigger Reef Waikiki Beach Resort, Outrigger Kona Resort & Spa, Waikiki Malia by Outrigger and Outrigger Waikiki Beachcomber Hotel.

As part of the brand revitalisation, Waikiki Beachcomber by Outrigger has been changed to Outrigger Waikiki Beachcomber Hotel.
The rebrand invites guests to ‘Come Be Here’ at Outrigger Resorts & Hotels.

Related News Stories :   First Avani Maldives resort set to open next month     Las Vegas hotel Palms Casino rolls out suite booking site     Janu to open first Tokyo hotel     Radisson signs first Radisson RED Thailand hotel     Marriott approved for City Express hotels acquisition     Capella Sydney hotel officially opens  

Learn more about :   Outrigger Resorts & Hotels ( N. America )     Outrigger Resorts & Hotels ( Asia Pecific )  


Ray Monty

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