Outrigger undergoes hotel rebrand
Outrigger Resorts & Hotels has announced a comprehensive hotel rebrand.
The new strategic direction incorporates a multi-million dollar technology stack, an all-new Outrigger.com website.
Developed in partnership with Rightpoint, the data-driven website uses the Optimizely platform to deliver a personalised user experience.
Outrigger’s brand evolution was two years in the making, said Sean Dee, EVP for Outrigger Hospitality Group. Hotel rebrand
“We leaned into our beach positioning and are now focused on delivering a cohesive brand experience across all platforms.”
In the last 18 months, five beach resorts have been added to the Outrigger portfolio: three in Thailand, one in the Maldives and one in Hawaii.
As well as the hotel rebrand, Outrigger earmarked US$250 million to reinvest in its Hawaii portfolio.
It includes the flagship Outrigger Reef Waikiki Beach Resort, Outrigger Kona Resort & Spa, Waikiki Malia by Outrigger and Outrigger Waikiki Beachcomber Hotel.
As part of the brand revitalisation, Waikiki Beachcomber by Outrigger has been changed to Outrigger Waikiki Beachcomber Hotel.
The rebrand invites guests to ‘Come Be Here’ at Outrigger Resorts & Hotels.