OYO Vacation Homes and Joyned ink partnership
OYO Vacation Homes has announced a commercial partnership with Israeli start-up Joyned.
The partnership will see OYO test Joyned’s group booking software across its vacation homes brands in Europe.
It is a platform that provides full-stack technology to homeowners to help them secure customers.
OYO’s current proposition will be enhanced by Joyned’s Friends & Family (F&F) booking functionality.
Joyned Booking enables online users to invite friends to a supplier website to discuss and book  group trip.
By keeping Friends & Family (F&F) travellers on their site, suppliers using Joyned typically enjoy a higher conversion rate.
Jonathan Abraham, CEO of Joyned, said; “Together we’ll strive to make it easier for homes and travel sites to increase revenue.”
In addition to group bookings, Joyned will also provide data into this key demographic for OYO Vacation Homes.
These insights will include F&F travel price perception, sentiment analysis, and mapping of the group booking customer journey.
The partnership has already gone live in Germany, the Netherlands, and Denmark, with plans for rollout across the rest of Europe by early 2023.
Ray Monty
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