Pan Pacific refreshes loyalty programme
Pan Pacific Hotels Group is revamping Pan Pacific DISCOVERY, as part of Global Hotel Alliance’s reimagining of the DISCOVERY loyalty programme.
Pan Pacific DISCOVERY members can now gain more benefits with a new easy-to-use digital rewards currency, DISCOVERY Dollars (D$).
They will enjoy additional discounts on room rates, dining experiences and more, and are able to move up with faster tier progression.
The overhaul of Pan Pacific DISCOVERY marks a shift from the previous programme, which provided member recognition based on stays and accumulated room nights.
Cinn Tan, Chief Sales & Marketing Officer, Pan Pacific Hotels Group, said, "The new Pan Pacific DISCOVERY is built around the evolving expectations of our customers, who told us that they would like a rewards-based loyalty programme."
At check-out, DISCOVERY Dollars (D$) earned on previous stays can be used towards the hotel room, room upgrades, dining, spa treatments, and more.
Pan Pacific DISCOVERY offers an expanded four tiers of membership: Silver, Gold, Platinum, and Titanium.
New members achieve Silver status upon joining the programme and are entitled to benefits from their first stay.
Tier progression can be achieved more easily and faster through the number of stays, spend across eligible purchases, and number of GHA hotel brands stayed in.
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