Paula Quirk Russo deciphers Decipher!
Decipher CEO Paula Quirk Russo told John Alwyn-Jones what Decipher is all about.
The simplistic view is that Decipher is a knowledge portal and consolidates all the tourism research information that is out there.
Operators can come to us and we aggregate the information nationally and across states, because we have national and state data, which before Decipher came from a range of sources in addition to a raft of state sources.
We have our subscribers and partners and through our partners we have set up our champions and we are working with RTO’s using the product and singing its praises, in addition to running training, train the trainer etc.
It is all going very well and we are looking at other product that can enhance the data and the ability to be able to manipulate the data and bookmark it.
The industry can join and the easiest way to find out more is to log on to our site and we have a special offer for ATE delegates offering a one subscriber log in for seven days. You can find anything in that seven days and then if it works for you can upgrade.
We have 17 foundation partners and many thousands of log ons and it is really negotiable, in that you can control how much you need and want.
For more information on Decipher please click on this link: www.decipher.biz
Follow up report to ATE 2006 by John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt