People in the News
Meet Moeketsi Mosola
For a man with a huge responsibility, when you meet Moeketsi, his happy smiling and open countenance is rather a surprise, as you expect to meet a CEO weighed down with all that work and hassle – not Moeketsi though – it would be hard to imagine meeting a happier, smiling and more skilled, educated committed and passionate tourism destination CEO!
Educated in the USA in Cleveland, with a Master in Economics and Finance in Houston, Meketse returned to South Africa 1998/1999, just when the Government was beginning to take tourism seriously and he said that they wanted someone that understood economics and could apply those principles to the industry.
He told the Mole during a recent visit to Sydney, “I knew that I had to demonstrate the value of tourism with tourism satellite accounting showning that tourism was generating 4.5% of GDP and it is now 8.2% and growing and also the Government realised that for every 8 international travellers we were creating one job.”
“The Minster of Tourism and environment that I report to quickly realised also that our tourism assets were environmentally engaged and we had to learn from other destinations that had made such mistakes – we looked at Spain and other locations and saw how not to do it, where the entire vegetation was taken out -we learnt by the mistakes of others and we are confident that we are getting it right and the numbers are proving that.”
“We see ourselves as a development and marketing organisation and with job creation, GDP and social justice and bringing tourism into the mainstream of the South African economy and in particular to the black South Africans as key with people and tourism key – getting into tourism is nice soft landing for black people and they are so good at it”.
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