Philippines promises more fun with a sustainable focus
The Philippines department of tourism is keeping faith with its long-running ‘It’s More Fun in the Philippines’ brand identity but has unveiled a refreshed brand image.
The redesigned logo has a new font and ‘a weave with each colour representing a uniquely Filipino product.’
It highlights a renewed focus on sustainable tourism says tourism secretary Bernadette Romulo-Puyat.
"We are coming into 2019 with a renewed and refreshed sense of purpose, with more and more travellers conscious about their ecological footprint, and the culture and experiences they are consuming," she said.
The 2019 campaign will also tap crowdsourced content from travellers to tell their story through images and video.
"Millions have shared why it’s more fun in the Philippines. For our campaign, we’ve decided to feature only photos, videos and reviews that you have allowed us to share and develop a truly 100% crowd-sourced tourism campaign," Romulo-Puyat added.
After posting 7.1 million tourist arrivals last year, which was just shy of its initial target, the DOT is expecting to welcome 8.2 million this year.
The 2018 target fell short due mainly to the six-month closure of popular Boracay, which underwent an enforced island-wide rehabilitation programme.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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