Philippines wellness economy represents a surging $47.3 billion

The Global Wellness Institute has released new research on the Philippines’ rapidly expanding wellness economy, now valued at US$47.3 billion—up 31% since 2019.

Wellness now contributes more than 10% of the country’s GDP, placing the Philippines among the global leaders in wellness-driven economic growth.

Developed in collaboration with the Philippines Department of Tourism, the new data highlights strong growth across key sectors including spas, physical activity, wellness tourism, and wellness real estate.

The Filipino wellness experience is centered on the healing touch of the hilot, a traditional Filipino massage delivered by practitioners who are expert in creating harmonious and immersive experiences that help people achieve a deeper state of wellbeing.

Blessed with natural wonders, the country is an ideal destination for nature-based wellness and relaxation. From stunning beaches and lush rainforests to majestic mountains to crystal-clear waters and hot springs, it offers an ideal environment to explore active recreation and many wellness modalities.

Examples of destinations that deliver an authentic Filipino brand of wellness includes: The Farm at San Benito, located in Lipa, Batangas; Nurture Wellness Village in Tagaytay City;  Ilaya Retreat Spa (for Sug-ilig meditative exercise); Chi, The Spa at Shangri-La; Tranquila at Las Caidas Wellness Resort, nestled in the foot of the rainforest in Cavinti, Laguna; and Amuma Spa at Bluewater Resort, Cebu.

Wherever visitors travel in the Philippines, they will encounter practitioners who embody the Filipino value of “pakikipagkapwa” – harmonious connection with a fellow human being. Whether to seek personalized wellness retreats, integrative medicine, mental health and wellbeing, nature-based wellness, or technology-enhanced wellness, practitioners will deliver holistic healing while you are visiting the Philippines.

The Philippines ranked 8th of 45 countries in the Asia-Pacific region for its wellness economy, and has retained its global ranking of 23rd out of 218 countries worldwide. In 2024, the Philippines received 3.18 million wellness trips, a 16.8% increase from 2023, with spending on wellness trips averaging $1,166.

“The Department of Tourism (DOT) recognizes the Global Wellness Institute’s (GWI) Geography of Wellness data as a significant milestone in our continued efforts to strengthen and position the Philippines as a leading wellness tourism destination,” said Dr. Paulo Benito S. Tugbang, director, Office of Product Development for the Philippine Department of Tourism.

“This announcement formally recognizes the contributions and capabilities of our country’s wellness tourism stakeholders, who are the driving force behind the industry’s growth. Their dedication and innovation enable the DOT to continuously develop programs and initiatives that elevate the country’s standing in both domestic and international markets.”

For professionals interested about the Wellness destination Philippines, they can explore the full data on the Philippines microsite on GWI’s Geography of Wellness platform, which contains sector-by-sector insights and trends shaping the country’s wellness economy. To assess more the opportunities, download the free report.

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