PhoCusWright says Americans now buy more travel online than off-line
Travel industry researchers PhoCusWright say in their PhoCusWright Consumer Travel Trends Survey that 2007 was the first revealing Americans bought more travel on line than off line.
The Report also predicted that the trend would continue, with the gap widening as more and more travelers become confident and comfortable with booking on line.
51% of US travel was booked online in 2007, with PhoCusWright expecting that to increase to 56% in 2008 and 60% in 2009.
As expected the report does say that travel involving more complicated components, including packages and complicated itineraries are being purchased offline, with simple straighforward purchases such as tickets, being made on line.
The report also said that travel websites are continuing to evolve, offering new features like travel planning and user generated content.
A Report by The Mole
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent