Pittsburgh tourism unveils new branding
Pittsburgh tourism has unveiled new branding for the destination.
It is the first major branding update the DMO has introduced in over two decades.
“We are proudly known as the City of Bridges, as well as the Steel City. But we have a broader story to tell,” said CEO Jerad Bachar.
It engaged global design firm Landor & Fitch to create a modern representation of Pittsburgh tourism.
It devised a versatile logo system that combines the VisitPITTSBURGH word mark with a vibrantly colored palette that can be customized.
It enables the DMO to highlight varied attractions while selectively targeting audiences across demographics.
This ranges from business and leisure travellers to sports enthusiasts, history buffs, foodies and more.
Pittsburgh offers a wide array of attractions throughout its 90 neighborhoods that is arguably impossible to capture in a single image.
“We’re a city of multitudes,” said Susan Klein, VisitPITTSBURGH’s CMO.
“The challenge is capturing that in a visually compelling way.”
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025