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P&O Cruises’ Christmas Day ad gets top billing
The next episode in the series of P&O Cruises ‘moments that matter’ advertising campaign will air in the coveted hero spot during Coronation Street on Christmas Day.
It will then run alongside the company’s new sponsorship of Channel 4’s ‘Adventures on 4′ programming strand starting in 2022.
In a brand-first, P&O Cruises sponsorship of Adventures on 4 begins on January 1, 2022 and runs for 12 months.
It will include idents and sponsorship of All 4 on demand programming.
The deal will see P&O Cruises sponsor some of the channel’s most popular programmes including Hunted, Celebrity Hunted for Stand Up To Cancer, Guy Martin programmes and Sue Perkins’ Big American Roadtrip.
The new TV ad, featuring a father and daughter on holiday in the Caribbean, is the next instalment of the current brand campaign for P&O Cruises.
P&O Cruises president Paul Ludlow said: “A holiday with P&O Cruises can be the ultimate adventure including a foodie exploration of different cultures or an active journey through different countries. This Adventures on 4 sponsorship aligns us with some of the UK’s most watched shows and will whet the appetite for adventures at sea us.”
“We are also delighted to see the second ad in this year’s campaign which brings to life more holiday moments that matter.”
The ad was created by creative agency SNAP LDN, alongside production company Some Such, and is the second of the series.
Following the premiere of the new 40″ ad the longer 60″ version will be screened in UK cinemas in January.
Filming for future episodes in the campaign is underway. The new TV ad can be viewed on https://vimeo.com/656587739/ba8faf9bf9
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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