Positive impact travel on the rise
Victoria Smith
Earth Changers to showcase revolutionary world-changing trips
New website Earth Changers has been created to help tourists discover ‘life-changing places and world-changing people’ for life-affirming trips with serious positive impacts.
No better time as the UN makes 2017 the ‘Year of Sustainable Tourism for Development’
As responsible tourism grows, with the Adventure Trade Travel Association pinpointing transformative travel as the largest motivating factor for adventure travel, Earth Changers may be on the brink of a surge in popularity.
Earth Changers Founder Victoria Smith, had a career in the travel industry from ski guide to resort manager when her eyes opened to sustainable tourism in Kenya as she qualified as a game ranger. Getting a MSc in Responsible tourism started her career in sustainability. She said:
"Many people like the thought of positive impact travel but don’t know how to distinguish it. Having worked across the travel industry including specialising in sustainability for many years, I feel the heart and soul of responsible tourism is often missing – the true pioneering people and places have stories to tell that travellers love to know about.
Earth Changers curates the most revolutionary trips that change the world and highlights the extraordinary trips’ benefits – for the guests and local community hosts".
More than just highlighting sustainable of destinations, Earth Changers connects the traveller with the journeys and motives of the people behind the places and their purpose:
The offers are neatly segmented to allow customers to easily choose
‘People’ profiles who’s behind the amazing places, how and why they came to be there, and the positive impact they have on local communities and nature conservation: Inspirational stories for travellers to engage with real emotion.
‘Places’ highlights where you can go, what you can do, who you’ll meet and what sustainable tourism means in and for the destination, community, culture, environmentand guest experience; from eco-luxe in endangered environments, to secluded private islands, to ocean-going conservation to raw experiential community-based travel.
‘Purpose’ explains the big world issues, what can be done, where it is accomplished and how more sustainable tourism can support the UN’s Global Goals to end poverty, protect the planet, and ensure prosperity for all.
Victoria said:
"It’s not just the lodges or tour companies who are Earth Changers. Individuals who take part in Earth Changers trips are key to the success of our overall goal, positive impact. Even just by having an amazing trip experience they help change the world. The guests are Earth Changers too".
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