Preferred Hotels names new Asia head of sales
Preferred Hotels has appointed Benjamin Bahn as vice president of global sales for Asia Pacific.
In the new role, Bahn is tasked with overseeing all sales functions region-wide and driving revenue and retention of the company’s member hotels.
Bahn has years of experience in hotel sales and marketing and most recently held the position of director of sales and marketing at The Upper House, a Preferred member hotel in Hong Kong.
He has also served in management positions with Four Seasons, InterContinental, Starwood, and Hyatt.
"Benjamin’s appointment comes at a pivotal period of growth for Preferred Hotels & Resorts in Asia Pacific. His expertise and rich experience will prove instrumental in supporting our goal in driving more incremental business and revenue to our member hotels across the region," said Richard White, senior vice president of global sales.
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